Six years after getting into entertainment, Apple lags behind its peers in streaming subscribers and mainstream appeal, despite lavish spending on A-list stars.

F1 has been partnered with ESPN in the U.S. for the past seven years, signing its most recent deal in 2022, valued at about $90 million per year. The most recent deal expanded the accessibility of F1, with more races airing on the ABC broadcast network, as well as streaming on ESPN+.