American Eagle's campaign with Sydney Sweeney was an opportunity to associate with a rising star. But it's backfiring and it needs to end.

The post marks Sweeney's first since her ad campaign for American Eagle jeans was embroiled in controversy late last month

An American Eagle ad featuring actress Sydney Sweeney drew criticism in July for its tagline “Sydney Sweeney has great jeans,” a pun on “jeans” and “genes.” For Asian American and Pacific Islander (AAPI) communities,