Caffeinated Capital, a San Francisco venture firm started by solo capitalist Raymond Tonsing, is raising $400 million for its ...
Researchers from Southern Methodist University and the University of Michigan published a study that examines platforms' A-B testing of online ads and uncovers significant limitations that can create ...
Researchers criticize A-B testing, warning it yields unreliable ad performance conclusions due to divergent delivery issues.
Nuclein’s DASH SARS-CoV-2 & Flu A/B Test, which is designed for use with the DASH Rapid PCR System, has gained the US Food and Drug Administration (FDA) 510(k) clearance, as well as a Clinical ...
Aims to simplify A/B testing and boost conversions Middletown, Delaware--(Newsfile Corp. -) - Keak is proud to announce the ...
Bojinov, Iavor I., Guillaume Sait-Jacques, and Martin Tingley. "Avoid the Pitfalls of A/B Testing." Harvard Business Review 98, no. 2 (March–April 2020): 48–53.
Private equity firm Everstone is acquiring a majority stake in bootstrapped SaaS major Wingify for about $200 Mn.  While ...
Ecommpay, has launched a new design tool enabling merchants to tailor the payment experience to maximize customer conversion.
In years past, what sets our winning companies apart is not just their growth numbers, patents or outside validation of their strength. A true si ...