Southwest Airlines​ recently announced it will start charging $35 for the first checked bag. Here's a breakdown of how much ...

Unfortunately, things have already changed for many frequent Southwest customers. The airline recently announced that it will ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than it generates in revenue.

U.S. airlines earned a record $7.27 billion from baggage fees in 2024, with American ($1.5B), United ($1.33B), and Delta ...

As Southwest Airlines has underperformed the Nasdaq recently, analysts remain cautious about the stock’s prospects.

The airline in September predicted that the change would lead to $1.5 billion a year in revenue but said it also stood to lose $1.8 billion in business from loyal customers who flew Southwest ...

a Southwest Airlines customer. Southwest estimates the fees will increase annual revenue by $1.5 billion. But the airline could lose money from flyers jumping to other airlines. “For sure ...

The airline estimated in September that charging bag fees would ... flights. Southwest has struggled recently and is under pressure from activist investors to boost profits and revenue.

By Ceylan Yeğinsu Southwest Airline’s longtime free luggage ... the airline announced that it would start applying baggage fees to boost revenues and cut costs. The airline reported a net ...