Nike is one of the brands sponsoring many famous athletes. When you think about where the world’s wealthiest athletes are making their endorsement money, it comes from many brands we regularly ...

Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

Nike (NYSE:NKE) predicted Air Jordan would make only $3 million in sales over its first three to four years. Instead, the line brought in about $126 million in its first year. That breakout success ...

Nike’s (NYSE:NKE) “long-term outlook remains bright” and the company will continue to dominate the athletic apparel and ...

To discover the all-time worst athlete endorsements, ... Once a celebrated sports icon and a major draw for brands like Nike, Lance Armstrong’s endorsement deals took a massive hit following ...

Nike's share price surged by 13.3% after announcing a strategic reduction of China-produced goods for the U.S. market, ...

Nike is stepping back into the spotlight with Deion Sanders, bringing renewed energy to a classic signature shoe, and the ...

He is following in his father Deion's footsteps as a Nike athlete, keeping the brand in the family. For more information on Sanders' NIL deal with Nike, The Sporting News has you covered below.

Nike is increasing their time in-front of consumers through content and athlete endorsements. It’s working. In 2023, Nike signed a five-year deal with USA Women’s Gymnastics ahead of the 2024 ...

At the “Just Frame It: How Nike Turned Sports Stars into Superheroes” exhibition, visitors viewed vintage sports posters featuring athletes like Michael Jordan, Bo Jackson, and Billie Jean King. They ...