HBO Max Password Policy

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HBO, Max

Max is now HBO Max, again — here's how it could impact you

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and admitted that maybe HBO is why people want Max.

· 2h

· 5h · on MSN

HBO streaming service changing back from Max to HBO Max

· 22h

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Warner Bros Discovery revives HBO Max branding for global push

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day.

· 1d

· 23h

Max was an all-time bad rebrand

· 1d

Max to be renamed HBO Max. The name change nobody wanted

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

· 1d

Putnam Daily Voice · 1d

HBO Max Returns: Here's Why Max Is Reviving Its Old Name

Paste · 1d

Max Is Changing Its Name Back to HBO Max (Again)

10hon MSN

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

HBO moochers, rejoice: You still have a little time before the Max password-sharing crackdown begins

Warner Bros. Discovery isn't cracking down on all Max freeloaders immediately, so those borrowing a log-in to catch up on "The White Lotus" have time.

6don MSN

Max’s password sharing crackdown will take a while before it goes ‘full steam’, WBD says

That's according to Warner Bros Discovery's CEO of streaming, JB Perrette, who explained during a conference call that "the password sharing crackdown... will take 12 months to 18 months to get to full steam".

11d

Max follows Netflix: New $7.99 fee for sharing accounts with family outside your home

Streaming giant Max is imposing a new monthly fee for subscribers who share their accounts with family outside their household, following Netflix's similar strategy. This move aligns with a growing trend among streaming services aiming to curb password sharing while boosting revenue.