For decades, Universal Orlando Resort was a pit stop on a vacationer’s way to the “Most Magical Place on Earth,” Walt Disney World. Now, NBCUniversal owner Comcast aims to rewrite the travel itinerary with Epic Universe,

Thursday marks the launch of the first new major theme park in Central Florida in nearly 30 years—and it’s a big deal for NBCUniversal, the state of Florida, and theme park lovers across the country.

Universal Epic Universe could soon become the second biggest park in Florida, third largest in the U.S. and sixth largest in the world.