News

AMC Says It Will Show More Ads Before Movies
The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...
USA Today7d
Brace yourself for more ads before movies at AMC theaters, reports say
Moviegoers, brace yourselves. The dreaded advertisements before a movie are expected to get longer at AMC Cinemas, according to multiple reports. Under the deal, AMC will play commercials in what ...
Forbes11d
AMC Theatres: New Plan Of Ads Before Movies Won’t Detract Moviegoers
AMC announced Wednesday that it has partnered with movie ad company National CineMedia to add a “platinum spot” with commercial ads before movies, according to The Hollywood Reporter.
AMC Eyes Ad Revenue Lift With Premium Pre-Movie Ads
AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...
Wall Street Journal4mon
The Moviegoers Who Can’t Get Enough of AMC’s Annoying Nicole Kidman Ad
It had nothing to do with the movie, an erotic thriller starring ... didn’t appear on screen: a 30-second ad that plays before almost every film at AMC theaters. Since it first appeared four ...
AMC Says New NCM Preshow Ads Don’t “Negatively Influence Moviegoing Habits”
Exhibition can’t survive on film rentals alone. Essentially, AMC has hammered a deal with National CineMedia Inc. to run the ...
The Courier-Journal6mon
AMC says let the witches do the singing when you see 'Wicked' in theaters
Singing is on the list of no-nos for guests in the theater, according to an ad ... of movies.” The spot is an example of the occasional policy reminder tailored to a specific movie, AMC ...
The Indianapolis Star7mon
No singing at 'Wicked' the movie? Not from the theater guests, AMC says. See the rules
Singing is on the list of no-nos for guests in the theater, according to an ad ... of movies.” The spot is an example of the occasional policy reminder tailored to a specific movie, AMC ...