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WEBMarrying measurement and technical evolution for successful marketing. Having super-specialised in marketing for the real estate industry, I will say one thing without a doubt: impact measurement is no novelty for a sector obsessed with …
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MullenLowe MENA lifts Campaign of the Year - MEA award at …
WEB1 day ago · MullenLowe MENA's 'Fixing the bAIs' campaign contributed to the passage of the EU's AI Act, and set a world record for the most pledges received for a gender equality workplace initiative in 24 hours. MullenLowe MENA has won the Campaign of the Year – Middle East & Africa at the New York Festivals ...
The power of programmatic DOOH, brand engagement in MENA
WEB2 days ago · The combination of broad reach and personalised messaging makes it a powerful medium for brands looking to capture attention in high-traffic environments such as malls, retail stores, and urban centres. The flexibility of programmatic DOOH allows advertisers to adapt their messages in real-time based on …
UAE, Saudi consumer spending trends revealed - Campaign …
WEB3 days ago · 76 per cent of Saudi Arabian consumers, the highest percentage globally, find BNPL services helpful. Meanwhile, 73 per cent of shoppers in the UAE are also adopting these flexible payment options, which emphasises a growing demand for convenient, interest-free ways to manage purchases. Image sourced from VML’s The Future Report.
Raffles pins it on the butler with new global campaign
WEB1 day ago · A still from ‘The Butler Did It’ by Raffles. Raffles Hotels & Resorts has unveiled its latest global campaign, titled The Butler Did It, which offers a playful yet regal twist on the classic ‘whodunnit’ narrative.. The luxury hotel brand under the Accor group said the project is a product of globally renowned creative talent which aims to celebrate the brand’s Butler Service and its ...
UAE, KSA consumers want AI clones to vet ads, shop for them by …
WEB2 days ago · Approximately one in every three UAE consumers and 39 per cent of KSA consumers strongly agree that by 2035, they’d like to have an AI clone of themselves to take care of shopping, admin, and communications tasks on their behalf. These insights, among others, were shared in the recently released GCC …
Magazine - Campaign Middle East
WEB25 September 2023. 29 August 2023. 31 July 2023. 26 June 2023. SRMG Cannes Supplement 2023. 29 May 2023. Saudi Arabia Report 2023. 24 April 2023. 27 March 2023.
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About - Campaign Middle East
WEBCampaign Middle East is the authority for the marketing and communications industry in the region. It provides essential and market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries and more. Produced by leading Dubai publisher Motivate, Campaign Middle East builds on 50 years of brand legacy and expertise, while […]